PR & Media Relations

PR is about getting details, stories and features about your business, out to the press, both online and offline, making the media aware of who you are and presenting them with something that will make them sit up, listen and want to know more.

 

Planning & Strategy

 

There may be many areas of life when you can fly by the seat of your pants, but at LUYA we’re all about a plan. Planning and strategy is key to success and by success, we mean getting your business known in as many places as possible… as long as they’re the right ones. We take the time to get to know your business, the direction that you would like to take and the desired outcome for the work that we will be doing for you. We work out what success looks like and then we make a plan.

Media Relations

 

Media relations is about engaging with the press, both online and in print, as well as TV, radio, influencers and bloggers, making them aware of your business, products, services and key figures. We collate the most appropriate media list for you, as well as working with our key contacts, with whom we have spent many years building relationships that work. From the creation of press releases and features to industry comments and interviews with key members of the press, we go out of our way to ensure maximum exposure, whether it’s national and regional press or specific trade publications.

Profiling

 

The bigger a business gets, the more we feel that key figures need to be getting ‘out there’. This can mean anything from a brief comment on a topical news story that effects your industry or business profiles in key publications, interviews or live commentary. If you’re not used to this sort of thing, we are here to help and guide you, opening doors and making you a ‘voice’ for your industry.

Award Entries

 

Awards play a positive role in getting a business known, highlighting the fantastic work that you are doing and opening new doors. As such, we feel that they can play an important part in your overall marketing plan. At LUYA have many years of experience in drafting award entries across a broad range of sectors. We will work with you to gather the most important and relevant information, complete the entries for you and submit them to the relevant bodies. Over the years we have been responsible for hundreds of award entry wins, as well as a few Guinness World Records along the way!

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Marketing Cheshire Large Visitor Attraction of the Year

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High Sheriff Outstanding Business Leader of the Year

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Guinness World Record for Largest Ice Cream Shop in the World

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World Boutique Hotel Awards ‘Best Classic Hotel in the World

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PR and Media Relations+

We are experts in achieving media coverage both online and in print. We engineer stories to ensure your business is featured in the press and on key websites. Stories that deliver real results to your bottom line.

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Website Design +

You can no longer afford to have a mediocre website. People want instant access and they want it now. If your website is slow, uninviting and impossible to obtain decent information, then you will lose any traffic within a millisecond… yes that’s right, not even a second. We create custom responsive websites from design to build.

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Digital +

Digital Communication is integral to any marketing strategy, regardless of what industry you are in. At LUYA, we specialise in creating expertly curated digital content, from e-shots to ads, ensuring your target audience is engaged.

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Events +

To show new products or services to journalists and customers face to face is a powerful thing. But, in this day and age, it doesn’t mean all in the same room. As well as traditional events, we create online events that demand attendance with key stakeholders and customers, which bring your brand to life in innovative and creative ways, all planned to perfection.

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Photography +

Exceptional imagery helps to bolster your brand, your marketing collateral and your social media content. It helps to instantly capture the attention of the media, your fans and followers, and keeps eyes on your website.

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Design +

First impressions count and we ensure your brand makes an impact. Our design works across channels to create a succinct approach to tell your brand story. We design and create beautiful, functional websites, branding , e-marketing designs, such as newsletters and e-shots, plus, eye-catching social media graphics to make you stand out from the crowd.

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Social Media Management +

From Linkedin to Instagram, updating your audience with tailored, relevant content has never been more important. From bespoke graphics to video and animation, we manage your channels with the right content to drive likes, shares and followers. In addition, we also run targeted paid social advertising campaigns to hit your business objectives.

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Videography +

Video content is vital for all channels whether it is on site or on social media. Consumers search by video and expect to watch engaging content by brands. We produce video across scale, whether that be an informative interview with an MD, small snappy shorts for social media, or a demonstation video for a product launch. We ensure your brand is conveyed in the best possible way and get your message across effectivley.

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Culture Creation +

A great employee experience is no longer a nice to have but a necessity. Ultimately, invest in and value your employees and they will do the same for your customers. That’s what drives results. We offer strategic planning to transform culture and drive change.

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Copywriting +

Does your website need a re-write? Newsletter copy a refresh? Or need a longform article written for your site? We are experts in all things ‘copy’ ensuring it is SEO friendly to help aid your search objectives.

There’s no time like the present…

Call: 0333 015 3330 or email: hello@luya.co.uk