PR

PR is about getting details, stories and features about your business, out to the press, both online and offline, making the media aware of who you are and presenting them with something that will make them sit up, listen and want to know more.

 

We also develop the type of campaign ideas that inspire influencers, getting them to engage in products, services and events in ways never seen before. This includes: Media Relations/ Profiling/ Media Briefing/ Planning & Strategy/ Press Release Creation/ Features/ Press Office Function/ Influencer Engagement/ Celebrity Engagement/ Crisis Management/ Award Entries/ Events

Media Relations

 

Media relations is about engaging with the press, both online and in print, as well as TV, radio, influencers and bloggers, making them aware of your business, products, services and key figures. We start by creating a full media campaign strategy with week on week and month on month activity. Then we collate the most appropriate media list for you, as well as working with our key contacts, with whom we have spent many years building relationships that work. From the creation of press releases and features to industry comments and interviews with key members of the press, we go out of our way to ensure maximum exposure, whether it’s national and regional press or specific trade publications.

Profiling

 

The bigger a business gets, the more we feel that key figures need to be getting ‘out there’. This can mean anything from a brief comment on a topical news story that effects your industry or business profiles in key publications, interviews or live commentary. If you’re not used to this sort of thing, we are here to help and guide you, opening doors and making you a ‘voice’ for your industry. WARNING: This activity does involve photographs being taken!

Media Briefing

 

We speak to the press all day, every day. All businesses have a story to tell and we help them tell it by developing long term relationships. From pitching a news release or feature article and issuing samples to making press aware of the business and key figures in general, we make sure that people are talking about you when it really matters.

Planning & Strategy

 

There may be many areas of life when you can fly by the seat of your pants, but at LUYA we’re all about a plan! Planning and strategy is key to success and by success, we mean getting your business known in as many places as possible… as long as they’re the right ones. We take the time to get to know your business, the direction that you would like to take and the desired outcome for the work that we will be doing for you. We work out what success looks like and then we make a plan.

Press Release Creation

 

Moving online may have changed the face of PR, however, one thing that has remained, and seems to be going nowhere, is the press release. We pinpoint the story, put a structure in place that we know will work, meet deadlines and issue it to a considered list of contacts. Press releases play a key role in our media relations plan, ensuring that we get the stories that matter out to the press that will make a difference.

Feature Writing

 

There are many facets to a business and many areas that can be commented on in relation to what is going on in the wider world. Feature writing can take many forms from the submission of a business profile to comment on how a specific area of your business is changing for the better and how it is affecting the industry that you work in. Working with key contacts, we create articles that people will want to read, in places that they are likely to read them. We also work with a system that allows us to track upcoming features and the deadlines that they are required by, which helps us to plan and ultimately achieve better results.

Press Office Function

 

Making sure that the press can get hold of the information that they need as soon that they need it is vital to gaining maximum exposure. Whether you don’t feel like you have the right resource or skill set to deal with these requests or, your teams are heavily focused on business matters, we are able to offer a 24/7 press office function. We will not only be able to respond quickly to any press queries, but we can also work with you and your teams to provide the best possible information or response.

Crisis Management

 

Sometimes there are just bad days in the office and sometimes there are serious crises.  From accidents on site or product faults to a negative social media impact, if you encounter news worthy activity of the wrong sort, it is vital that you have plans in place. We will work with you to develop and execute a plan to protect your reputation to ensure that any unwanted stories are dealt with quickly, professionally and in a positive light.

Award Entries

 

Awards play a positive role in getting a business known, highlighting the fantastic work that you are doing and opening new doors. As such, we feel that they can play an important part in your overall marketing plan. At LUYA have many years of experience in completing award entries across a broad range of sectors and have won many along the way. We will work with you to gather the most important and relevant information, complete the entries for you and submit them to the relevant bodies. Over the years we have been responsible for hundreds of award entry wins, as well as a few Guinness World Records along the way!

LUYA_Award_Icon-2-01

Marketing Cheshire Large Visitor Attraction of the Year

LUYA_Award_Icon-2-01

High Sheriff Outstanding Business Leader of the Year

LUYA_Award_Icon-2-01

Guinness World Record for Largest Ice Cream Shop in the World

LUYA_Award_Icon-2-01

World Boutique Hotel Awards ‘Best Classic Hotel in the World

null

PR +

null

Marketing +

null

Digital +

null

Events +

null

Design +

null

Photo & Video +

There’s no time like the present…

Call: 01244 560006 or email: hello@luya.co.uk