19 Nov ‘Tis the Season for a Good PR Stunt
Christmas is the ultimate backdrop for brands to pull off a little festive magic, capturing the excitement (and spending) of shoppers and delivering stellar campaigns. It’s not just about eye-catching visuals or seasonal products, it’s a chance for brands to build memorable moments that consumers actually look forward to each year. When done right, a Christmas PR stunt can take over social media, driving conversations and engagement.
So as brands unwrap their strategies, it’s time to explore how to make this season’s campaign one for the books
Why Holiday PR Stunts Work So Well
The festive season has a way of tapping into our nostalgic side, making us more open to the heartwarming, feel-good stories that define successful PR campaigns. Combined with the shopping frenzy that Christmas inevitably brings, with consumers seeking the perfect gifts, experiences, or just a bit of festive escapism, and you’ve got the perfect set up for brand engagement.
With short attention spans, brands have a narrow window to make an impact – but when they hit the mark, the rewards can be huge.
Examples of Successful Christmas PR Stunts
When it comes to Christmas campaigns, John Lewis takes the crown. Every year, they create a buzz that goes beyond advertising – they’ve become a holiday tradition in themselves.
A LUYA favourite has to be Monty the Penguin (2014), a campaign that effortlessly blended heart and humour, capturing the spirit of Christmas through the eyes of a child and his adorable penguin companion.
What makes John Lewis so effective is their knack for storytelling that resonates emotionally while offering a visually captivating experience. They don’t just promote a product – they create a Christmas moment that audiences eagerly await, and that we still talk about long after the Christmas tree comes down.
Tips for Planning a Christmas PR Stunt
Planning a Christmas PR stunt requires a balance of preparation and flexibility. While it’s important to start early, brands need to stay agile to adapt to emerging trends or unexpected cultural moments.
Another smart move is collaborating with the right influencers – working with those whose values align with your brand can amplify your message in an authentic, meaningful way.
And let’s not forget the visuals. Christmas is a feast for the eyes, so make sure your stunt has that same visual impact, whether it’s through digital content or real life experiences that will leave a lasting impression.
Wrapping It Up: Why Christmas PR Stunts are Here to Stay
Christmas PR stunts have proven to be far more than just a seasonal fad – they’ve become a key part of how brands connect with their audience. A great stunt captures the spirit of the season, leaves a lasting impression, and builds brand loyalty that extends well beyond December.
As we head into another Christmas season, brands have the perfect opportunity to get creative, think outside the box, and bring something special to their audience. The ones that do will leave a long-lasting mark
Ready to make your Christmas campaign unforgettable?
If you’re looking to create a standout PR stunt, get in touch at hello@luya.co.uk – we’d love to help bring your festive ideas to life.