How To Get Featured in National Press (without a big budget)
How To Get Featured in National Press (without a big budget) A common misconception in PR is that national press coverage is reserved for brands with deep pockets or established household names. In reality, many of the strongest media moments come from something far simpler: a clear story, a timely angle and the ability to […]
Our Favourite Campaigns of the Year – And Why They Worked
OUR FAVOURITE CAMPAIGNS OF THE YEAR – AND WHY THEY WORKD Every year brings a flood of campaigns competing for attention. Big ideas. Bigger budgets. Louder launches. But the ones that actually stand out tend to do the opposite. They feel inevitable once you see them. Built on insight. Perfectly timed. Executed with confidence and restraint. Looking back […]
PR vs Marketing: Where Should Your Brand Invest?
PR vs Marketing: Where Should Your Brand Invest? In a world where audiences scroll faster than brands can publish and where algorithms decide what gets seen, many businesses face the same question: how do you stand out? Whether you are a start-up finding your voice or an established brand looking to stay relevant, the debate […]
The Power of the PR Stunt
The Power of the PR Stunt At LUYA, there’s nothing we love more than getting free reign to think of quirky ideas to help our clients noticed. A PR stunt can be a great way to raise brand awareness, generate press coverage and increase social following and engagement. With the continued rise of video content, […]
Making M&S Cool Again
Making M&S Cool Again Five years ago, Marks and Spencer’s dropped out of the FTSE 100 in a major blow for one of the UK’s biggest retailers. Share prices were close to a 20-year low, annual profits had slumped and the company chair promised a radical shake up to improve business. Fast forward to 2024 […]