10 Nov Five Reasons Why ALL Brands Should Be on LinkedIn
LinkedIn; known for decades as the ‘corporate Facebook’ of the social media world. A platform that many B2C brands have avoided, believing that their efforts are better spent in less ‘commercial’ spaces.
But, in fact, LinkedIn is so much more than just a space for businesspeople to talk about their company achievements and B2B brands to link up with clients; it’s a fast-growing corner of the social sphere where ALL brands should be in 2024 and beyond…
Here at LUYA, we’ve worked with a number of B2C clients to bring their brand to the world of LinkedIn. Think hotels (The Queens Hotel), restaurant groups (Parogon Group) and retailers, all of which have achieved fantastic results from sharing their content with a more corporate audience. Here are five reasons why we love LinkedIn for ALL brands:
1. 500 MILLION+ USERS (AND COUNTING)
In recent years, things have grown a lot over on the platform. In fact, LinkedIn see two new users join them every second. With so many eyes on the website/app every second of the day, who wouldn’t want to tap into reaching such a huge new audience? Plus, LinkedIn users tend to use the platform slightly differently to other social sites, viewing content at different times in the day and logging in with a ‘consumer’ mindset.
2. THE OPPORTUNITY TO SHOUT ABOUT ACHIEVEMENTS
Because what brand doesn’t want to tell the world about all the great things they’re doing? Whilst this content may come across as disingenuous and ‘boast-y’ on other social platforms, it’s the ideal stuff to be putting out on LinkedIn. And other businesses LOVE to interact with it, boosting your overall brand awareness.
3. VAST AUDIENCES & DEMOGRAPHIC REACH
LinkedIn is just about the only social platform that will be drawing in very specific audience bases around their job role, position and location. The platform is a prime space for targeting tailored demographics through both organic and paid marketing.
4. IDEAS, IDEAS & MORE IDEAS
Let’s take customers out of the equation and look at LinkedIn from a purely practical POV. Where better to find unique marketing ideas for your brand than a space that thrives on sharing successful campaign results? It’s the perfect place for brainstorming, collaboration and finding your next best digital marketing strategy.
5. A LESS SATURATED MARKET
With ‘professionalism’ in mind, LinkedIn is a lot less saturated than other social platforms. Users and brands alike tend to think more carefully about the content they’re putting out, meaning that feeds are less clogged up with filler-style posts. This also means that the audience has more trust in brands, knowing that everything they post has been carefully orchestrated for a corporate audience.
Some notable brands that know what’s up over on LinkedIn include Wild with over 13K followers and their exciting seasonal campaigns, Netflix with their creative ‘on-the-ground’ content and Ganni with their focus on engaging a professional audience.
Here at LUYA, we know a thing or two about making B2C brands big on LinkedIn, whether that’s through organic or paid social.
Find out more about how we can help your brand grow, and get in touch here: hello@luya.co.uk