The PR Power of Reels & TikTok’s (and How to Nail Them Without a Big Budget)
The PR Power of Reels & TikTok’s (and How to Nail Them Without a Big Budget) Short-form video isn’t just content anymore; it’s one of the most powerful PR tools your brand has. Reels and TikTok’s have effectively replaced the traditional pitch as the fastest way to reach journalists, tastemakers and new audiences at scale. […]
The Impact of Social Media on the Restaurant Scene
The Impact of Social Media on the Restaurant Scene We’ve all heard the term ‘eating with your eyes’ – which still very much reigns true – but with the rise of TikTok and Instagram food accounts, we’re now often experiencing our very first ‘taste’ of new restaurants within the digital sphere… Think back to the […]
The Power of the PR Stunt
The Power of the PR Stunt At LUYA, there’s nothing we love more than getting free reign to think of quirky ideas to help our clients noticed. A PR stunt can be a great way to raise brand awareness, generate press coverage and increase social following and engagement. With the continued rise of video content, […]