13 Oct How to Plan for 2025: A Quick Guide to Getting Ahead
As we wave goodbye to 2024, it’s time to prep for 2025! Planning a solid strategy now will help you start strong and keep your brand ahead of the curve. Here’s how to make it happen.
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Define and Refine Your Audience
It’s no secret – getting your messaging right starts with knowing exactly who you’re speaking to. As demographics evolve, ask yourself: has your audience shifted? With changing demographics and interests, take a look at who’s engaging with your brand most and what they care about. From understanding emerging Gen Z behaviours to tapping into values like sustainability, refining your audience helps shape a strategy that genuinely resonates.
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Build a Flexible Campaign Calendar
With your audience locked in, it’s time to plan campaigns that’ll resonate. Planning doesn’t have to be rigid. While it’s great to plot major events and seasonal campaigns, it’s also smart to leave room for real-time moments. Staying agile allows you to react to trends as they emerge, keeping your content fresh and relevant without straying too far off course.
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Trend Forecasting
2025 will bring new trends across social media, content types, and audience values. Whether it’s short-form video or transparency around brand values, find what connects with your audience. Being selective about which trends to follow lets your brand stay relevant without feeling forced.
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Plan Your Budget Strategically
With so many platforms to choose from, spreading budgets thin can water down impact. With so many platforms to choose from, spreading budgets thin can water down impact. Rather than trying to cover every channel, focus on where your audience actually spends their time. If Gen Z makes up a significant portion of your audience, TikTok and Instagram might be your priority, while a B2B audience could mean a LinkedIn focus. Consider partnerships and experimental formats, like interactive ads or live streams, to connect in new, authentic ways without diluting your budget.
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Reflect, Adjust, and Evolve
Keeping your 2025 strategy agile is essential. Tracking, measuring, and refining what’s working lets you keep campaigns relevant across the year. Whether it’s using real-time analytics or responding to feedback in comments, constant adjustment keeps you connected with your audience. LUYA’s insights can help you course-correct effectively, making the most of every opportunity to drive engagement and results.
Need Some 2025 Planning Inspiration?
Planning a new year’s strategy can feel like a lot, but with the right approach, you’ll be ready to make the most of 2025. Interested in exploring where your brand could go? Drop us a line at hello@luya.co.uk – we’d love to chat.