PR & Media Relations

PR is about getting details, stories and features about your business, out to the press, both online and offline, making the media aware of who you are and presenting them with something that will make them sit up, listen and want to know more.

 

Planning & Strategy

 

There may be many areas of life when you can fly by the seat of your pants, but at LUYA we’re all about a plan. Planning and strategy is key to success and by success, we mean getting your business known in as many places as possible… as long as they’re the right ones. We take the time to get to know your business, the direction that you would like to take and the desired outcome for the work that we will be doing for you. We work out what success looks like and then we make a plan.

Media Relations

 

Media relations is about engaging with the press, both online and in print, as well as TV, radio, influencers and bloggers, making them aware of your business, products, services and key figures. We collate the most appropriate media list for you, as well as working with our key contacts, with whom we have spent many years building relationships that work. From the creation of press releases and features to industry comments and interviews with key members of the press, we go out of our way to ensure maximum exposure, whether it’s national and regional press or specific trade publications.

Profiling

 

The bigger a business gets, the more we feel that key figures need to be getting ‘out there’. This can mean anything from a brief comment on a topical news story that effects your industry or business profiles in key publications, interviews or live commentary. If you’re not used to this sort of thing, we are here to help and guide you, opening doors and making you a ‘voice’ for your industry.

The Ice Cream Farm

Award Entries

 

Awards play a positive role in getting a business known, highlighting the fantastic work that you are doing and opening new doors. As such, we feel that they can play an important part in your overall marketing plan. At LUYA have many years of experience in drafting award entries across a broad range of sectors. We will work with you to gather the most important and relevant information, complete the entries for you and submit them to the relevant bodies. Over the years we have been responsible for hundreds of award entry wins, as well as a few Guinness World Records along the way!

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Marketing Cheshire Large Visitor Attraction of the Year

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High Sheriff Outstanding Business Leader of the Year

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Guinness World Record for Largest Ice Cream Shop in the World

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World Boutique Hotel Awards ‘Best Classic Hotel in the World

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PR and Media Relations +

We are experts in achieving media coverage both online and in print. We engineer stories to ensure your business is featured in the press and on key websites. Stories that deliver real results to your bottom line.

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Social Media Management +

From Linkedin to Instagram, updating your audience with tailored, relevant content has never been more important. From bespoke graphics to video and animation, we manage your channels with the right content to drive likes, shares and followers. In addition, we also run targeted paid social advertising campaigns to hit your business objectives.

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Events +

Even if we do say so ourselves, we’re really good at planning an event. Whether its realising your own ideas or coming up with some wild ones of our own, we will make sure that whatever event we are planning, all desired outcomes are met and every penny spent is worth its weight, generating real results.

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Design +

First impressions count and we ensure your brand makes an impact. Our design works across channels to create a succinct approach to tell your brand story. We design and create beautiful, functional websites, branding , e-marketing designs, such as newsletters and e-shots, plus, eye-catching social media graphics to make you stand out from the crowd.

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Photography +

Exceptional imagery helps to bolster your brand, your marketing collateral and your social media content. It helps to instantly capture the attention of the media, your fans and followers, and keeps eyes on your website.

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Videography +

Video content is vital for all channels whether it is on site or on social media. Consumers search by video and expect to watch engaging content by brands. We produce video across scale, whether that be an informative interview with an MD, small snappy shorts for social media, or a demonstration video for a product launch. We ensure your brand is conveyed in the best possible way and get your message across effectively.

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Copywriting +

Does your website need a re-write? Newsletter copy a refresh? Or need a longform article written for your site? We are experts in all things ‘copy’ ensuring it is SEO friendly to help aid your search objectives.

There’s no time like the present…

Call: 01244 560006 or email: hello@luya.co.uk