REINVENTING RETIREMENT
THE BRIEF
Inspired Villages operates later living communities in suburban and rural locations across the UK. Its ethos is to put the health and happiness of residents at the heart of everything. Inspired creates vibrant communities where people can live their best lives, make new friends, discover new hobbies and spend time enjoying the exceptional facilities.
We have been on board since 2017 to launch new villages, promote Inspired’s ambitious expansion plans, host incredible events, increase positive PR about life in the villages and ultimately increase sales.
THE PROCESS
From organising the UK’s first festival for over 65s and a charity cycle ride with Mr Motivator, to wildlife walks and partnerships with local primary schools, we’ve just about done it all.
Initially tasked with organising a launch event and PR around Inspired Village’s first Cheshire village we have since gone on to manage regional PR and launch an additional five villages across the UK. With several more villages in the pipeline, Inspired’s plans to change the later living landscape show no sign of slowing down and we are there every step of the way.
THE RESULTS
From our creative campaigns and events we’ve gained thousands of pieces of regional coverage, reached audiences of millions from TV and radio interviews, helped to raise brand-awareness, driven footfall to villages and helped turn visitors into buyers.
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