01 Sep Why investing in your website is a no-brainer
The website. What was once simply a ‘virtual shop-front’, used to further legitimise a company, has now evolved into the main point of trade for businesses across all sectors. According to a Business, Industry and Trade report, internet sales as a percentage of total sales have risen from 20.1% in January 2020 to 31.2% in August 2020.[1] With no sign of COVID-19 going anywhere anytime soon and contactless trade becoming the norm, businesses simply cannot afford to have a sub-par website. To ensure your website is as seamless as possible, take a look at our handy website guide…
Impeccable Design
From colours to graphics, your website should be clean, consistent and professional. It is not enough to simply have a website nowadays. An unprofessional web design can de-legitimate your company and ultimately deter customers from investing in your products or services. Avoid novelty themes such as comedy motion graphics, as this will confuse visitors and simply make them click onto another site.
‘Call to Action’ with Impact
Take a think about what the purpose of your website is. Do you want to inform customers about your company, allow visitors to purchase your product online, or sign up to use your services? Your ‘call to action’ (CTA) should encourage visitors to follow through and take action on your campaign. A successful CTA button can convert website visitors into leads, and so it is imperative that your action is clean, simple and effective.
Effective SEO
You can have the most professionally designed website in the world, but without effective SEO, your business will end up on page 50 of Google search. To improve your search engine appearance, you must take the time to find optimising keywords, meta descriptions and an SEO friendly URL. Be cautious of ‘keyword stuffing’. Instead, create engaging copy, selecting long-tail keywords that have a good search volume with less competition. You can use a keyword density checker to find suitable keywords. Ensure that your meta description contains your key-phrase, and is clear, concise and attractive. Finally, select a URL that is short but suitably descriptive of the page.
Readability is Key
Depending on whether you’re a B2B or B2C company, you need to tailor your writing to suit your audience. Overly complex language will alienate your audience and ultimately leave them questioning whether or not they want to interact with your organisation. Ditch the unnecessary industry jargon and write authentically, as if you were having a casual conversation with someone. Content is king after all.
Need a hand creating the perfect website? From copy to design, our team can help you achieve your website dreams. Get in touch now: hello@luya.co.uk.
[1] https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi