26 Jan 5 Social Analytics Tips to Improve Your Campaigns for 2020
Running social media campaigns can be quite different from managing your day-to-day social media profiles. Unlike your ongoing marketing, campaigns tend to be for a specific purpose and only last a certain time period. A successful campaign requires planning, putting together a sound strategy and knowing which numbers to watch. If you want to make sure your social media marketing is as profitable as possible, follow LUYA’s five simple steps and get your campaign off the ground with a bang…
- Set your SMART goals
When we talk about SMART goals, we’re talking about creating a ‘specific’, ‘measurable’, ‘attainable’ ‘relevant’ and ‘time-bound’ plan. As you know, not all businesses or campaigns are alike so in order to ensure results, it’s important to identify with your primary objective, such as increasing brand awareness. You’ll then know which data to look out for when using social analytics. If you see a rise in numbers of page views, likes, shares and follows since launching your campaign, you’ll know that it has been effective.
Your goals may not be the same for each campaign or for each social media site. Goals for your business can also change over time.
- Determine the best times to post
The debates around the best time of day and day of the week to post are endless and can leave you feeling overwhelmed. However, we would recommend the best solution is to do your own testing and find what works well for you. It’s not going to be the same answer for every business.
Free tools such as Facebook Insights can help you test your results for posting at different times. Also getting to know when your followers are most likely to be online or ‘active’ means they are more likely to engage with your post. You should also consider scheduling your campaign around relevant events or occasions, such as ‘National Doughnut Day’ if your campaign is around a new flavoured doughnut. It may seem obvious but if your audience is more likely to be talking about the topic, they might be more likely to engage with your content.
- Keep things simple
Keep your campaign promotional materials, such as your slogan, graphics, and videos, simple. We have found that self-explanatory graphics do well on Twitter because people can quickly understand the message, making such graphics highly shareable, which will lead to an increase in followers, likes etc for your business. It’s important to remember that the social media world moves FAST; people don’t have the time to read through long paragraphs to get to the bottom of what your campaign is about – time to get your creative hats on!
- Participate like a human.
If you want to make the most of your campaign, make an effort to talk to anyone willing to talk to you. Your first social media campaigns, especially as a new company, will often be with only a few people and you want to make sure they feel welcome (to keep them coming back). If a post’s getting comments, respond to them and have a conversation . For others watching or viewing your page, seeing that you reply to comments and invest time in your customers may encourage them to show more loyalty to your business, which could lead to increased engagement over time.
- Partner with other businesses
Last but not least, collaborating with other businesses who align with your business and campaigns is a great way to increase engagement. Do you research and don’t be afraid to approach businesses you feel your audience would engage with. Ask whether they’d like to partner up, whether they have anything coming up they’d like to promote that you could be involved with or vice versa – you never know who’s watching and it keeps your feed exciting, which is always good!
Feeling inspired? Get in touch for our advice on how to best promote your next campaign: hello@luya.co.uk.