CLD

EXPANDING MEDIA PRESENCE AND ESTABLISHING THOUGHT LEADERSHIP

THE BRIEF

In 2023, CLD Systems – an industry leader in innovative perimeter security solutions – sought to enhance its media presence and elevate the profile of its leadership team. As the company entered a growth phase characterised by significant product launches and milestones in its sustainability efforts, CLD aimed to communicate its dual commitment to security innovation and sustainable practices while positioning its executives as thought leaders within the industry.

Our objective was to establish strong media relationships, create valuable thought leadership opportunities for the senior team, and secure extensive coverage across key industry and mainstream media outlets.

THE RESULTS

We achieved 56 pieces of media coverage, reaching an estimated audience of 6.08 million and generating a total media reach of 867 million. This included features in leading publications such as In Security Magazine, Security Buyer, and Professional Security Magazine, along with coverage in business outlets like Business Live and MSN Online. These placements significantly enhanced CLD’s visibility, reinforcing its brand presence in the security and sustainability sectors.

A key component of our strategy was establishing CLD’s leadership team as recognised industry voices. We collaborated with the C-suite to develop thought leadership articles on critical topics, positioning CLD as a forward-thinking leader in sustainability and innovation. This effort culminated in the prestigious EcoVadis award, further solidifying its reputation.

To bolster credibility, we produced articles addressing key issues in the security sector, such as infrastructure protection and sustainable practices. Published in outlets like Security Journal UK, these pieces helped establish CLD’s executives as trusted authorities in their field.

We also developed a comprehensive tone of voice document to ensure consistent brand identity across communications. This resource aligned CLD’s messaging with both trade and mainstream audiences, reinforcing its leadership role in the security sector.

Our team played a pivotal role in the strategic planning of CLD’s COVA merger announcement, crafting messaging that highlighted synergies between the two companies and positioned the merger as a milestone for growth.

To further elevate CLD’s profile, we coordinated interviews for the C-suite with Business Insider and BDC Magazine, facilitating discussions on the company’s vision, sustainability initiatives, and broader market trends. Additionally, we secured speaking and roundtable opportunities at key industry events, enabling the leadership team to share insights with a wider audience.

Our ongoing support included drafting and distributing case studies that showcased the company’s impactful projects, illustrating how CLD’s solutions secured critical infrastructure and large-scale commercial initiatives, thereby reinforcing its credibility within the sector.