How brands are embracing hygge in a fast-paced world
How brands are embracing hygge in a fast-paced world Since the Nordic notion of ‘hygge’ has risen in popularity around the UK, it has been used to refer to many things, from interior design styles to ways of living. It’s become especially popular amongst homeware brands, interior designers and even restaurants and cafés. The word […]
The Power of the PR Stunt
The Power of the PR Stunt At LUYA, there’s nothing we love more than getting free reign to think of quirky ideas to help our clients noticed. A PR stunt can be a great way to raise brand awareness, generate press coverage and increase social following and engagement. With the continued rise of video content, […]
Making M&S Cool Again
Making M&S Cool Again Five years ago, Marks and Spencer’s dropped out of the FTSE 100 in a major blow for one of the UK’s biggest retailers. Share prices were close to a 20-year low, annual profits had slumped and the company chair promised a radical shake up to improve business. Fast forward to 2024 […]