How To Get Featured in National Press (without a big budget)
How To Get Featured in National Press (without a big budget) A common misconception in PR is that national press coverage is reserved for brands with deep pockets or established household names. In reality, many of the strongest media moments come from something far simpler: a clear story, a timely angle and the ability to […]
The PR Power of Reels & TikTok’s (and How to Nail Them Without a Big Budget)
The PR Power of Reels & TikTok’s (and How to Nail Them Without a Big Budget) Short-form video isn’t just content anymore; it’s one of the most powerful PR tools your brand has. Reels and TikTok’s have effectively replaced the traditional pitch as the fastest way to reach journalists, tastemakers and new audiences at scale. […]
How LUYA Helped a North West Restaurant Get National Coverage
How LUYA HELPED A NORTH WEST RESTAURANT GET NATIONAL COVERAGE Turning a regional restaurant into a nationally recognised name takes more than a launch night and a press release. It requires a compelling story, a clear strategy and relationships that open the right doors. When twenty eight opened in Chester, it had the foundations. A […]
The Future of Influencer Marketing: Micro, Nano or No?
THE FUTURE OF INFLUENCER MARKETING – MICRO, NANO OR NO? The world of influencer marketing is changing fast. Audiences are savvy – they scroll past ads, tune out obvious promotions and increasingly crave authenticity. So the real question for brands isn’t whether to work with influencers but who to work with and how. MICRO, NANO OR NO? […]
Our Favourite Campaigns of the Year – And Why They Worked
OUR FAVOURITE CAMPAIGNS OF THE YEAR – AND WHY THEY WORKD Every year brings a flood of campaigns competing for attention. Big ideas. Bigger budgets. Louder launches. But the ones that actually stand out tend to do the opposite. They feel inevitable once you see them. Built on insight. Perfectly timed. Executed with confidence and restraint. Looking back […]
PR vs Marketing: Where Should Your Brand Invest?
PR vs Marketing: Where Should Your Brand Invest? In a world where audiences scroll faster than brands can publish and where algorithms decide what gets seen, many businesses face the same question: how do you stand out? Whether you are a start-up finding your voice or an established brand looking to stay relevant, the debate […]
The Power of Storytelling in PR: How to Cut Through the Noise
The Power of Storytelling in PR: How to Cut Through the Noise In the fast-paced world of PR, everyone is trying to grab attention. But in an environment packed with press releases, branded content and social posts, the brands that truly stand out are the ones that tell a story. At LUYA, we believe that […]
3 Hospitality PR Wins We’re Proud Of (and What You Can Learn)
3 Hospitality PR Wins We’re Proud Of (and What You Can Learn) Great hospitality PR isn’t just about coverage, it’s about culture, community and creating moments people can taste, share and remember. At LUYA, we’ve helped restaurants turn local buzz into national conversation, blending storytelling, social and strategy to make brands unmissable. Here are three […]
What Influencers Want (and What They Don’t): A PR Agency Perspective
What Influencers Want (and What They Don’t): A PR Agency Perspective In today’s fast-moving digital landscape, influencer marketing isn’t about one-off posts or chasing follower counts. It’s about relationships, storytelling and authenticity. At LUYA, we’ve seen firsthand what makes influencer partnerships flourish and what can make them fall flat. Influencers aren’t just content creators. They’re […]
The Impact of Social Media on the Restaurant Scene
The Impact of Social Media on the Restaurant Scene We’ve all heard the term ‘eating with your eyes’ – which still very much reigns true – but with the rise of TikTok and Instagram food accounts, we’re now often experiencing our very first ‘taste’ of new restaurants within the digital sphere… Think back to the […]